Intercom Fin vs Sunboard
Fin is Intercom's AI agent. It answers customers in chat, email, phone and Slack, can take actions like refunds, and costs $0.99 per outcome. Sunboard's AI agent lives inside your app. It answers, then guides your users through the task with in-app guidance, for a fixed price.
Facts about Intercom Fin checked on 2026-10-14.
Intercom Fin and Sunboard, side by side
| Intercom Fin | Sunboard | |
|---|---|---|
| What your users get | An answer in text | An answer, then in-app guidance through the task |
| Showing users the way | Product tours, a separate add-on someone builds by hand | Guides made for you, offered with the answer |
| When your app changes | Someone updates the tours | Your guides keep up on their own |
| Where it works | Chat, email, phone, Slack and more | Inside your web app |
| Price | $0.99 per outcome, plus Intercom seats if you use its helpdesk | A fixed price, no fee per answer |
Your team, or Sunboard
With Intercom Fin, someone on your team builds each guide and keeps it working. With Sunboard, you review the guides it creates.
Told, or shown
Fin answers in text, and your user follows the steps on their own. Sunboard's AI agent answers, then guides them through the task on the page they're on.
Tours you don't build
Intercom sells product tours as an add-on. Someone builds each one by hand and fixes it after a release. Sunboard makes a guide for each task in your docs and keeps it working.
A fixed price
Fin costs $0.99 for each conversation it resolves, so the bill grows with each one. Sunboard is a fixed price, with no fee per answer.
What each one costs
Fin pricing
- Fin AI Agent: $0.99 per outcome, at most one per conversation
- Nothing is charged when Fin can't answer or hands over to a person
- Intercom helpdesk from $19 per seat a month, or Fin with your own helpdesk
- Product tours are part of the Proactive Support Plus add-on
Sunboard pricing
- Starter: $99 a month for 1,000 monthly active users
- Growth: $299 a month for 5,000
- Scale: $899 a month for 15,000
- Enterprise: custom
- Every plan has every feature, with unlimited team members
- No fee per answer
- Pay yearly and get two months free
- No free plan. Every plan starts with a 14-day free trial.
Which one should you pick?
Choose Intercom Fin if
- You want one AI agent across chat, email, phone and Slack.
- You need the agent to take actions, like refunds or account changes.
- You already run your support in Intercom.
- Your product is a mobile app.
- You'd rather pay per resolved conversation than a monthly price.
Choose Sunboard if
- Most of your tickets ask how to do something, or where it is.
- Your users need to be shown the way, not told.
- Nobody on your team has time to build and update product tours.
- You want help inside your app, right where the task is.
- You want a fixed price, however many questions come in.
Stop answering the same questions every week
Start your free trial today, or book a call with Sean.
- 14-day free trial
- Cancel anytime
- We read your code, never change it
Frequently asked questions
I'm Sean, and I build Sunboard. Write in or book a demo, and you reach me, not a sales team.
Sean Safstrom, founder
sean@sunboardhq.com