Pendo vs Sunboard
Pendo is a product experience suite. It sells product analytics, in-app guides, session replay, NPS surveys and roadmaps, and its paid plans are priced by quote. In Pendo, a person builds each guide and edits it when your app changes. Sunboard puts an AI support agent in your app that answers your users and guides them through the task, with guides made from your docs and kept working on their own.
Facts about Pendo checked on 2026-09-27.
Pendo and Sunboard, side by side
| Pendo | Sunboard | |
|---|---|---|
| Who builds the guides | Someone on your team, one guide at a time, without code | Sunboard, from your docs. Each guide goes live once it works in your app. |
| Where a guide starts | An empty guide in Pendo | The articles your team already wrote |
| When your app changes | Someone finds the guide that broke and edits it in Pendo | Your guides keep up on their own |
| What your users get | Guides someone on your team built | An AI support agent that answers, then guides them through the task |
| Setup | Add the snippet, then build guides in Pendo | Bring your docs, connect your code, and your developer installs once |
| Apps | Web, plus native iOS and Android, React Native and Flutter | Web apps |
| Price | Free up to 500 monthly active users. Paid plans by quote. | $99, $299 or $899 a month. Enterprise is custom. |
Your team, or Sunboard
With Pendo, someone on your team builds each guide and keeps it working. With Sunboard, you review the guides it creates.
Who builds the guides
In Pendo, a guide starts empty. Someone on your team builds each step and repeats that for every task in your app. Sunboard starts from the help articles you already have. It matches each article section to a page in your app, and creates the guides, each named as the question it answers.
Who keeps them working
When your app changes, a hand-built tour can break until someone edits it in Pendo. Sunboard's guides keep up on their own.
Answers, not only tours
Pendo shows the tours you built. Sunboard also puts an AI support agent in your app. Your users ask in their own words, get the answer, and get guided through the task.
What each one costs
Pendo pricing
- Free: up to 500 monthly active users, with product analytics, in-app guides, and Pendo-branded roadmaps and NPS surveys
- Base, Core and Ultimate: custom pricing, by monthly active users
- Core adds session replay. Ultimate adds NPS, PMF and CSAT surveys.
- Predict and Agent Analytics are add-ons
- Vendr reports a median Pendo contract of $48,500 a year, from $18,500 to $151,135
- Costbench estimates implementation and onboarding at about $25,000
Contract and implementation figures come from Vendr and Costbench, not from Pendo. Pendo does not list its paid prices.
Sunboard pricing
- Starter: $99 a month for 1,000 monthly active users
- Growth: $299 a month for 5,000
- Scale: $899 a month for 15,000
- Enterprise: custom
- Every plan has every feature, with unlimited team members
- No fee per answer
- Pay yearly and get two months free
- No free plan. Every plan starts with a 14-day free trial.
Which one should you pick?
Choose Pendo if
- You want product analytics, session replay, NPS surveys and roadmaps in one suite.
- You need guides in native iOS or Android apps.
- You have no help articles to start from, or you want to write every guide yourself.
- You can't connect your code to an outside tool.
- You want a free plan. Pendo's covers up to 500 monthly active users.
Choose Sunboard if
- You have priced Pendo and most of what you want from it is in-app guides.
- Your help articles already explain how your app works.
- Nobody on your team has time to build every guide by hand and fix it after every release.
- You want a price on the page instead of a sales quote.
Stop answering the same questions every week
Start your free trial today, or book a call with Sean.
- 14-day free trial
- Cancel anytime
- We read your code, never change it
Frequently asked questions
I'm Sean, and I build Sunboard. Write in or book a demo, and you reach me, not a sales team.
Sean Safstrom, founder
sean@sunboardhq.com