Userflow vs Sunboard
Userflow is a no-code onboarding tool. A person builds tours, checklists, tooltips and surveys in Userflow and edits them when your app changes. Adoption Studio is $400 a month billed yearly for 1,000 monthly active users, and the Adoption Agent that answers your users' questions is sold separately. Sunboard puts an AI support agent in your app that answers your users and guides them through the task, with guides made from your docs and kept working on their own.
Facts about Userflow checked on 2026-09-27.
Userflow and Sunboard, side by side
| Userflow | Sunboard | |
|---|---|---|
| Who builds the guides | Someone on your team, one flow at a time, without code | Sunboard, from your docs. Each guide goes live once it works in your app. |
| Where a guide starts | An empty flow in Userflow | The articles your team already wrote |
| When your app changes | Someone finds the flow that broke and edits it in Userflow | Your guides keep up on their own |
| What your users get | Guides someone on your team built, plus an Adoption Agent sold separately | An AI support agent that answers, then guides them through the task |
| Price to start | $400 a month billed yearly, or $500 monthly, for 1,000 monthly active users | $99 a month for 1,000. $299 a month for 5,000. |
| Answering your users' questions | Adoption Agent, a separate product from $80 a month billed yearly | An AI support agent on every plan, with in-app guidance when a guide fits |
| Team members | Unlimited | Unlimited |
Your team, or Sunboard
With Userflow, someone on your team builds each guide and keeps it working. With Sunboard, you review the guides it creates.
Who builds the guides
In Userflow, a flow starts empty. Someone picks each element and writes each step, then does it again for the next task. Sunboard starts from the help articles you already have. It matches each article section to a page in your app, and creates the guides, each named as the question it answers.
Who keeps them working
When your app changes, a hand-built tour can break until someone edits it in Userflow. Sunboard's guides keep up on their own.
Answers, not only tours
Userflow sells its Adoption Agent separately. Sunboard's AI support agent is on every plan. Your users ask in their own words, get the answer, and get guided through the task.
What each one costs
Userflow pricing
- Adoption Studio: $400 a month billed yearly ($4,800 a year), or $500 billed monthly, with 1,000 monthly active users
- More users from $30 per 1,000, stepping down to $25 and then $20 at higher volumes
- Unlimited seats and 3 environments
- Adoption Agent: $80 a month billed yearly, or $100 monthly, with 500 AI credits a month
- 14-day free trial with no credit card
Sunboard pricing
- Starter: $99 a month for 1,000 monthly active users
- Growth: $299 a month for 5,000
- Scale: $899 a month for 15,000
- Enterprise: custom
- Every plan has every feature, with unlimited team members
- No fee per answer
- Pay yearly and get two months free
- No free plan. Every plan starts with a 14-day free trial.
Which one should you pick?
Choose Userflow if
- You want checklists, surveys and NPS next to your tours.
- You want an agent that works alongside your chat provider.
- You have no help articles to start from, or you want to write every flow yourself.
- You can't connect your code to an outside tool.
- You want to try it without a card.
Choose Sunboard if
- Your help articles already explain how your app works.
- Nobody on your team has time to build every flow by hand and fix it after every release.
- You want the AI agent included in the plan, not sold as a second product.
- You want to start at $99 a month instead of $400.
Stop answering the same questions every week
Start your free trial today, or book a call with Sean.
- 14-day free trial
- Cancel anytime
- We read your code, never change it
Frequently asked questions
I'm Sean, and I build Sunboard. Write in or book a demo, and you reach me, not a sales team.
Sean Safstrom, founder
sean@sunboardhq.com