Sunboard vs Appcues: The Affordable Alternative for Solo Founders & SMBs

Sunboard is 40-92% cheaper than Appcues with transparent pricing and 15-minute setup

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Quick Answer Summary

Choose Sunboard If:

  • You focus on web applications
  • You want better value for money
  • You prefer simple, effective tools
  • You don't need advanced flow branching
$29-149
per month
Setup time: 15 minutes
Free tier: All Features up to 50 MAU

Choose Appcues If:

  • You need mobile app onboarding
  • You require complex flow branching
  • You have budget for premium features
  • You need dedicated product teams support
$249-879/month
per month
Pricing model:
Target audience: small to mid-market, 100-250 employees

Side-by-Side Comparison

FeatureSunboardAppcues
Pricing
$29-149
per month
$249-879/month
per month
Setup Time15 minutesWeeks to months
Free Tier
All Features up to 50 MAU
Limited free plan
Sales Calls Required
No
Yes
Target AudienceSolo founders & SMBssmall to mid-market, 100-250 employees

Detailed Feature Comparison

Both Platforms Offer

  • Product tours
  • Knowledge base

Sunboard Advantages

  • Value for money
  • Simpler pricing

Appcues Advantages

  • Native mobile apps
  • Advanced flows

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Frequently Asked Questions

You can save 40-92% switching to Sunboard. Appcues costs $249-879 per month ($2,988-10,548 annually), while Sunboard costs $29-149 per month ($228-1,788 annually). For most small businesses, this represents significant monthly savings that can be reinvested in growth.
Appcues focuses on both web and mobile app onboarding with premium features and pricing. Sunboard focuses specifically on web application onboarding with straightforward pricing and core features that most businesses actually need.
Sunboard is designed for web applications and doesn't support native mobile apps like Appcues does. If you need mobile app onboarding, Appcues is the better choice. If you're focused on web applications, Sunboard provides better value.
Sunboard is much faster to set up - just 15 minutes with a simple script embed. Appcues requires more complex setup, especially for mobile integration, and often needs developer involvement for advanced features.
Yes, you can migrate your web-based tours and guides from Appcues to Sunboard easily. However, any mobile app onboarding will need to remain in Appcues or be handled through other methods since Sunboard focuses on web applications.
For web-focused businesses, Sunboard offers significantly better value. You get the core onboarding features you need at a fraction of Appcues' cost. Appcues' premium pricing makes sense if you need their advanced mobile features.