Sunboard vs Pendo: The Affordable Alternative for Solo Founders & SMBs
Sunboard is 95%+ cheaper than Pendo with transparent pricing and 15-minute setup
Quick Answer Summary
Choose Sunboard If:
- You want onboarding tools, not analytics
- You need transparent pricing upfront
- You prefer simple implementation
- You don't need deep product analytics
$29-149
per month
Setup time: 15 minutes
Free tier: All Features up to 50 MAU
Choose Pendo If:
- You need deep product analytics
- You require advanced segmentation
- You have dedicated product teams
- You need comprehensive user tracking
$47K+ average
per year
Pricing model: Custom with free tier
Target audience: mid-market to enterprise, 500-10K employees
Side-by-Side Comparison
| Feature | Sunboard | Pendo |
|---|---|---|
| Pricing | $29-149 per month | $47K+ average per year |
| Setup Time | 15 minutes | Weeks to months |
| Free Tier | All Features up to 50 MAU | No |
| Sales Calls Required | No | Yes |
| Target Audience | Solo founders & SMBs | mid-market to enterprise, 500-10K employees |
Detailed Feature Comparison
Both Platforms Offer
- Product tours
- Knowledge base
Sunboard Advantages
- Simple setup
- Transparent pricing
Pendo Advantages
- Product analytics
- Advanced targeting
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Frequently Asked Questions
Yes, Sunboard costs $29-149 per month ($228-1,788 annually) compared to Pendo's $47K+ average annual cost, making it over 95% cheaper. Pendo requires custom pricing with lengthy sales processes, while Sunboard offers transparent, upfront pricing.
Pendo is primarily a product analytics platform with onboarding features, while Sunboard is focused specifically on user onboarding and digital adoption. If you need deep product analytics, choose Pendo. If you want simple, effective onboarding tools, choose Sunboard.
Sunboard takes 15 minutes to implement with a simple script embed. Pendo typically requires weeks of implementation including analytics setup, tracking code integration, and team training on their complex analytics dashboard.
Yes, migrating is straightforward since you're primarily moving onboarding content. Export your guides and tours from Pendo and rebuild them in Sunboard's simpler interface. You'll lose the analytics features but gain much simpler management.
For small businesses focused on improving user onboarding, Sunboard is the better choice. Pendo is designed for product teams who need extensive analytics capabilities. If you just want to help users learn your product quickly, Sunboard provides what you need without the analytics complexity.
Sunboard offers a free tier for businesses with less than 50 monthly active users. Pendo offers a free plan, but with limitations that most growing businesses quickly outgrow, requiring upgrades to their paid enterprise plans.