Max MRR Calculator

Calculate your SaaS revenue ceiling and discover when growth will plateau. See how small retention improvements can massively increase your growth potential

Key Metrics

Current MRR
$5,000
Max MRR
$10,000
Growth Potential
100%
Growth Status
Good
Time to 90% of Max
13mo
Monthly Churn at Max
$500

Inputs

$1K$5,000$50K
1%10%30%
1%5%20%

Growth Projection

Why Retention Matters

Even a 1% improvement in retention creates massive leverage. Reducing churn from 5% to 4% increases your Max MRR by $2,500.

Retention Benchmarks

2-3% = Excellent (sustainable growth)
4-5% = Good (room for improvement)← You're here!
6-7% = Risky (growth will stall)
8%+ = Critical (fix retention first)

Quick Tips

•If your max is too low, reduce churn before adding more customers
•Growth rate matters less than retention at scale
•Hitting your ceiling means growth stalls despite new customers

Formula

New MRR/month (at start)
$500
Cancellation Rate
5%
Max MRR
$10,000
Note: Compounding mode means growth % applies to increasing MRR each month

Learn more

This tool is based on a phenomenal article by Jason Cohen

Read it here: Max MRR: Your growth ceiling

Better onboarding is the fastest path to lower churn.

Tools like Sunboard help you reduce churn through product tours, knowledge bases, and onboarding checklists

Try Sunboard for free