SaaS Growth Calculator

Calculate how reducing churn accelerates your SaaS growth

Without Sunboard
$4,773
After 12 months
With Sunboard
$18,204
After 12 months
Difference
$13,431
more MRR
1%15%25%
0%4%15%
5%25%50%
10501000
$5$49$500

Why Churn Matters When Calculating SaaS Growth

Churn destroys SaaS businesses faster than most founders realize. Every lost customer costs you their lifetime value plus the money you spent acquiring them.

The Hidden Cost of Churn:

  • A 15% monthly churn rate means you lose 84% of customers within 12 months
  • You need 15 new customers just to replace the 15 you lost - before any growth happens
  • Customer acquisition costs 5-25x more than keeping existing customers
  • High churn signals product-market fit problems that get worse over time

Poor onboarding causes 70% of early churn in SaaS products. Users sign up excited but get confused fast. They can't figure out your core features. They never reach that "aha moment." and cancel within days.

SaaS Growth Metrics Reality Check:

Most founders focus on sign-ups but ignore churn. You celebrate 100 new users while 80 existing users quietly leave. Net result? You moved backwards while feeling successful.

Smart founders track cohort retention instead. They know exactly when users drop off. They fix onboarding gaps before they become churn nightmares.

Understanding Your Results

The calculator shows two scenarios to highlight churn's massive impact on growth. The difference between these numbers might shock you.

What the Numbers Mean:

  • Without improvement: Your current trajectory with existing churn rates
  • With improvement: Results after reducing churn by implementing better onboarding
  • The difference: Lost revenue from poor user experience

Red Flags in Your Results:

  • Monthly recurring revenue growth stays flat despite new sign-ups
  • User count barely increases even with solid acquisition
  • Churn above 10% monthly - immediate action needed

Common Mistakes Founders Make:

They assume churn is normal and focus only on acquisition. Wrong approach. Fixing churn is easier and cheaper than finding new customers. A 5% churn reduction often beats a 50% acquisition increase.

They build custom onboarding tools instead of using proven solutions. This wastes months while customers keep leaving. Professional tools like Sunboard cost far less than one lost customer's lifetime value.

Taking Action on These Insights:

Your calculator results show the real cost of ignoring onboarding. If your revenue difference exceeds your monthly expenses, you have an onboarding emergency.

Sunboard helps your fix this exact problem. Interactive product tours guide users to key features. Knowledge bases answer questions instantly. Onboarding checklists keep users engaged through setup.

The best part? No sales calls or enterprise complexity. Add one script to your app and start reducing churn immediately.

Your customers want to succeed with your product. Poor onboarding stops them before they start.

Fix the experience. Keep the revenue. Build the business you dreamed about.